So, you‘ve decided to join the 21st century and upload your existing business to the cyber regions. Or maybe, you feel now is the ripe time to start that long-gestating venture online. Regardless, the first question that naturally comes to mind is how you will get people to notice your business. Sure you may probably know a thing or two about creating your own website. Maybe you even know a thing or two about how to link it to your Facebook page or other social media. Hope springs eternal for the ripple effect after that. From there you plead to your closest friends to visit your page and convince them to spread the news to their other friends. But if you have big plans for your online enterprise, chances are this kind of multiplier effect can only take you so far. You want results effectively, efficiently, expansively and expeditiously.
If you’re virtually a newbie in the virtual marketing game, the first three letters should be looking for are S, E, and O. SEO or Search Engine Optimization, in a nutshell, simply involves how to drive traffic to your website to generate attention which potentially generates business. And if those three words seem daunting to you, then the next thing you need to look for is one who can expertly navigate you through that process.
The right SEO Consultant can lead you to online success. You can type “SEO Consultant” in your preferred search engine and easily you’ll be presented with an avalanche of choices. Do not get overwhelmed. You need to be wise about this if you do not want to be taken for a ride. Click here for checking some reliable sites for SEO consultants.
Here are tips to narrow down your search:
Determine your budget. You’re familiar with that adage “you pay peanuts, you get monkeys.” Good consultants don’t come cheap. And if they do, you can bet that they will likely be farming out your job to some other service provider. There are a number of ways to land the services of an SEO expert.
One, you can hire them on a retainer basis. Depending on the size of your business and the extent of the services you would like to avail of, retainer fees usually fall between $750 and 5,000. But there are other ways to get more bang for your buck. For instance, if you want to test the waters first, you may opt for fixed contract services. These vary from SEO copywriting, site profiling, social media site set up et al. You may also go for project-based services or hourly consultancy.
Evaluate your options. Once you’ve done the math and believe that you can manage the costs, begin the audition process. Meet with as many as these consultants as possible. Ask for their list of current and former clients. SEO Consultants with stellar reputations will be more than willing to share that information with you. You may then contact these clients and inquire about the nature of the job performed by these consultants and the kind of results yielded by their work. Some of these clients can provide good indicators without bleeding through the details.
Ask outright how they will improve your search engine ranking. They should be able to give you a clear strategy on how exactly they will drive the desired traffic to your site and the length of time it will take to achieve that. Also, no sensible consultant will promise you the moon by guaranteeing that your site will achieve number one ranking on any search engine. A promise like that raises a red flag and it’s time to take your business somewhere else.
Make sure that your choices do things by the book. A reputable SEO consultant will stick to the guidelines specified by a search engine webmaster. They will do nothing to circumvent that such as generating spams or adding bogus text and links that could end up putting your business in peril.
Remember also that a good SEO consultant will let you keep all content they have added, modified, or optimized on your behalf once you part ways. Be clear on your service agreement. Now, that you’ve been properly warned and armed, it’s time to direct traffic to your site and put your business up with the big leaguers.